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Nicki LOVES Social Media!

You may know me from my current operating blog http://nickilaycoaxofsquishdesigns.blogspot.com. We Squishers are trying out a new blogging platform that is integrated into our website. I hope that you enjoy my posts. I write about social media, community, and other cool things I find online in my daily research. You can follow me on: Twitter- http://twitter.com/nickilaycoax Smaller Indiana- http://www.smallerindiana.com/profile/NickiLaycoax Facebook- http://www.facebook.com/home.php#/profile.php?id=800030491&ref=profile LinkedIn- http://www.linkedin.com/in/nickisquishdesigns MySpace- http://www.myspace.com/nickilaycoax Feel free to contact me at nicki@squishdesigns.com!

May 31
2010

Indy 500 2010-Greatest Spectacle in Racing-Where Were the Mobile Towers?

Posted by nicki in Verizontechnologysportssocial mediarelationshipsmobile webMobile MarketingAT&T

lagoda pacecarsOne of my favorite things to do when at an event, especially an event that I've never been to, is share my experience via social media. Sharing pictures, video, text updates, and meeting up with other people that are talking about the same event online generates an entirely different experience than just going to the event. You share it with the world, and you are able to meet the people you communicate with online face to face, creating a stronger relationship with your network.

The Indy 500 was supposed to be another one of those events for me and thousands of other fans. As a Central Indiana resident for over 20 years, it was very exciting to be going to my first ever race. There were so many people there that I could have connected with due to the SuperSwarm badge that Foursquare users unlocked, and Tweets categorized with the hashtag #Indy500 on Twitter, but because of lack of service, I was unable to meet up with any of them because I could not use my iPhone to communicate with them. It took about 10 different tries to catch the phone call from new friends that we had met the night before who invited us up to their penthouse seats to see the start of the race. We just about missed that amazing opportunity...

I can't go back and redo the 94th running of the Greatest Spectacle in Racing, so I do hope that the IMS and cell coverage providers will take note that there were a lot of folks disappointed yesterday because they couldn't Tweet, TwitPic, TwitVid, Facebook, etc... as much as they would like to have, and address the issue for future events at IMS.

There are a lot of people that were unable to get to the Indy 500 that live vicariously through the social media press... This was a huge missed opportunity for the Indy 500, and sadly, the people experiencing outages (myself included) weren't scared to share their thoughts on the coverage with their friends... A great day in racing, but a sad day for the cell providers.
Jan 13
2010

What is Foursquare?

Posted by nicki in tipstechnologystrategysocial mediamobile webmarketinggadgets

My Twitter friend Jason, a.k.a. @hazmatmedic, asked me what Foursquare was after seeing me check in at Squish Designs, and unlocking the Local and Bender badges. My response to him is one that I thought would make a great blog post for all those wondering what it is.

Jason,

Foursquare is an up and coming social media platform. In fact, it has been predicted to be the next Twitter. It’s along the lines of the other sites that you check in to let your friends know where you are at, but it adds a bit of a game/competition to the mix along with some added fun promotion for the places you check in at. For example, last night when I stopped for dinner at Whiskey River Bar & Grill, my friends in Indy may not have ever heard of the place, so now it’s a new spot for someone to try. Also, if when I check in somewhere, one of my friends is at that location as well, we can meet up. The competition comes in when you earn the badges or even become the mayor of the check in point. I will probably be the only one to become the mayor of Squish, but each time someone sees me check in at Squish Designs, it’s another time that they have heard our name.

Some see it as a waste of time, others see it as stupid because they don’t know why anyone would want to tell everyone where they are, but I think it’s fun, and it’s a great way to publicize your favorite spots.

If you have an iPhone it makes it a ton easier to check in. I’m sure that the Blackberry has an app too, but I don’t have one, so I’m not sure…

Have you been using Foursquare? What do you think of it so far?
Apr 21
2009

It's Time To Upgrade Your Browser

Posted by nicki in upgradessafetyinternet browser

Just like your car needs it's oil changed, your internet browser needs some of the same t.l.c.

Apr 17
2009

What Is This Social Media You Speak Of?

Posted by nicki in tipssocial mediamarketing

 One of the hottest topics everywhere today is social media. Everyone is Tweeting, Twitting, Twatting, Facebooking, Schmacebooking, yadda, yadda... It can be overwhelming if you don't know where to start or why to start. Below is a slideshow of the presentation I gave to the Network of Women in Business Sales & Marketing Special Interest Group. 
 
The best thing that I can tell you is this: Don't forget that social media is not a way to constantly nag people about buying your widgets, it's a way to personalize your business and your brand. It's about relating to your customers and being an information resource that shows a different side of your business than the information visitors will find on your website. If you are passionate about your business, share your knowledge and expertise about your industry, and what you can do to help, rather than directly selling your product, you will become more approachable to your audience which then turns into referrals.
 
Something that I tell people when they are starting out online: Think of that phone call that you get from a telemarketer that won't let you get off the phone when you are in the middle of dinner with your family. It is an unwelcome interruption. Don't be the telemarketer. :)
 
Apr 17
2009

Is Your Website This Easy To Update?

Posted by nicki in Website ChangesjoomlaContent Management SystemCMS

One complaint that we hear is that when a company needs to make a change to their website, they have to submit the change to their web designer or technology company, and wait for them to find the time to make the changes. Wouldn't life be easier if you could just do it on your own?

Jan 09
2009

Isn't Social Media a Waste of Time?

Posted by nicki in social mediasearch engine marketingmobile webBloggingblog

This is a question that many people ask. Isn't social networking for singles looking to date? How in the world can spending time talking to people online help my business is another question that is asked quite often.

Dec 31
2008

A Year in Squish-2008

Posted by nicki in Squish Designsreviewaccomplishments

It's December 31, 2008. What an wonderfully interesting and productive year 2008 has been.

Dec 12
2008

Need To Change Your Wordpress Domain and Include All Your Posts?

Posted by nicki in wordpressBlogging

There are many, many Wordpress users out there. Today I was approached by Theresia Whitfield of Fletcher Communications on  Smaller Indiana. She had an existing Wordpress blog that she wanted to change the name and URL of. I've got very little experience with Wordpress, but I do maintain a couple of WP blogs, so I decided I'd give it a whirl. With the help of the wonderful Google, I was able to find enough information to get it done for her.

Nov 30
2008

Websites on Mobile Devices

Posted by nicki in websitestechnologymobile webaccessibility

Like many busy people, I love the convenience of having the internet on my SmartPhone. I use the Opera browser to access the internet from my AT&T Moto Q9. Other things that I use my phone for are texting, Instant Messaging, staying up to date on my Twitter account via ceTwit, GPS, and searching for businesses and shopping near me.

Nov 11
2008

Need To Know More About Your Network?-Use Twitter!

Posted by nicki in Untagged 

If you are in business or are active in social media, you are likely hearing about Twitter.
I am providing a video below that explains Twitter in Plain English, by Common Craft. The video seems to focus on personal use for Twitter, but while you are watching it, keep in mind how using Twitter can help you to strengthen your relationships as  well as help you to voice what your business is about and ways that you can help potential clients.
If you have questions, feel free to contact me!

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